When people search online they type in search phrases ie "emergency plumbers near me". These search phrases contain keywords that search engines look for in company websites. The keywords tell the search engines about the company and what they do. Based on the content af a company's website and how it has been setup the search engine decides which websites are the best match for the search query and these are displayed in descending order of "authority on the subject". The higher up in the search results your website appears the more likely the searcher is to view your website and result in a sales lead.
There are a number of things that can be done that fall under the umbrella of search engine optimisation. We follow a tried and tested process of research, on-page and finally off-page strategies to ensure your sebsite provides industry and search term relevant content, optimised for the major search engines. Some of these strategies include:
Our proven process guarantees measurable results.
We start with the budget as it will help to determine the time and resources the client wishes to apply to the project. In the beginning there is quite a lot of research and perhaps on-page optimisation to be done. Once this has been completed a strategy to improve the position for particular keywords ans phrases is implemented and depending on the budget and time frame, this can be achieved in as little as 2-3 hours per month to ensure ongoing improvement.
Search engines try to provide the searcher with the best match to their search phrase. This means that the competition needs to be investigated and researched, strengths and weaknesses identified in order to compete and obtain first place in the search engine results rankings. This together with information regarding the actual search phrases that a client's target market is using, often provides quite surprising insights.
Once the information from the research phase has been obtained, a strategy and action plan is devised, customised for every client. The action steps are quite intense initially, depending on the state of the existing website and then naturally fall into a rhythm of content generation and measurement. The strategy is reviewed at set intervals and any changes that may be necessary are implemented to ensure that the goals set for the project are attained.
The results of the measurement of the search engine rankings as well as all leads, together with all actions taken and changes made to the project will be provided in a comprehensive report delivered monthly. We will also setup a weekly, bi-monthly or monthly feedback session to discuss performance and strategy and to answer any questions you may have.
Ons het vir Provision gekry om ons te help met ons website update. Ons het nie 'n idee gehad dat ons website vir ons sulke leads kon verskaf nie. Ons het nog altyd net die website gehad en dalk een of twee oproepe gekry, nou is daar kompetiesie tussen die website en ons reps. Baie dankie provision.
We are in a very competitive market and have always had a website to help with our lead generation. When we brought in Provision Solutions to assist with a technical problem, they identified an issue that was costing us the majority of our leads! They quickly fixed the problem and showed us which of our competitors were beating us online and how. Now we have a strategy that is placing our website above our competitors in the search engine rankings and we are just watching are traffic and leads grow. You guys are awesome!
Finally, after going through a lot of so called "experts", Gerhard from Provision Solutions said exactly what my previous experience had proved to be true. He mapped out a realistic strategy that gave our company increased exposure as well as sustainable sales leads. We are so happy they are now managing our whole online marketing function. Stay away from the huge promise - no delivery "experts" and give Provision Solutions a call.
